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Reputation counts in online business marketing. There are tons of e-entrepreneurs, webmasters, Internet marketers and affiliate marketers out there but the ones who make the big bucks online are the ones who have established high visibility and great credibility for themselves.

Establishing credibility and visibility go hand in hand and establishing both are critical to your success and your victory over your competitors. Credibility and visibility can be established in several ways:

Writing and marketing articles related to your product
You need to become the guy or the gal that others go to when they need information or need questions answered. Writing articles (or having them written for you by a ghost writer) is one of the very best ways of establishing your reputation as a person who has answers.

Articles that you write or have written for you by a ghost writer will be uploaded into article banks for other website owners of E-zine publishers to download and reproduce free of charge. At the bottom of each 400-1,000 word, key-word rich article you will include a resource box that has your name and your website address in it. This helps to spread your name and news of your knowledge around the Internet to those who are the most likely to be your customers.

Creating and marketing your own e-books
E-Books should only be 10 to 12 pages long but a link to your website needs to be included on every single page as well as in the resource box at the end. E-Books are uploaded to E-Book repositories where others may download them and reproduce them just like articles.

Because it is required that E-Books cannot be altered and that resource box information must be included when E-Books are downloaded and reproduced, your reputation as an expert in your field will be enhanced each time anyone chooses to use them.

Posting to blogs and forums
Another way to build your visibility and your credibility on the Internet is to post to blogs and forums that have topics related to the products and services which you sell. It is a very simply matter to find these forums and blogs. Simply type your related key word into the search box of your favorite search engine followed by the plus sign (+) and the words blogs or forums. You will get many hits.

Choose the three or four of the ones that have the largest number of active members and join those blogs or forums. Be careful here. Posting to blogs and forums effectively is going to take several hours of your time every week so don’t choose too many.

Once you have joined three or four blogs and forums do not go in with guns blazing posting blatant advertisements. The idea here is to build visibility and credibility. Introduce yourself and behave as though you had just moved into a new neighborhood. Your signature tag that appears at the bottom of each and every post that you make should have your name as well as a link to your website.

It takes time to build your visibility and credibility. While you are building them, you will also be promoting and selling products and services and you want to establish a good relationship with those who buy products and services from you. Be sure that you provide good information, good service and a guarantee if one applies.

You have got a topic idea for your ebook creation. You did research to find out the market demand of the niche topic. Then you gathered all the information needed for your ebook creation project and start writing your e-book by yourself or by a freelancer writer you hired. After weeks of work, your e-book finally completed and can be sold online. And now the question is how to sell your ebook on the net. To start selling your ebook, there are few things you need to set up:

Domain name and web hosting
You’ll need some web space for your ebook. You can either pay a host or you can get free hosting service but I recommend you pay for web host as free hosts usually have a number of downsides like place ads on your sale page, don’t allow you use your own domain name and other rules. You definitely can add you domain name to your paid web hosting. When purchasing a domain name, try to register a domain name to match the title of your ebook or the name of your business easily through any number of services. Some of the quality web hosts you can consider are Godaday.com and bluehost.com.

Designing your page
Next, you’ll want to get your page set up. You can hire this out – there are literally thousands of web designers out there – you’ll pay one to two hundred for help with a page or two. Here are some of places you can find for a professional web designer:

Guru.com
Elance.com
Rentacoder.com

Format your ebook
There are two common ebook formats, EXE and PDF. These formats refer to the type of electronic file your ebook will be. One type has .exe after the filename, and the other has .pdf after the filename.

I recommend the .pdf approach for several reasons. First, of the two options, .pdf results in a smaller file. This will allow buyers to have a faster download of your book. Secondly, .pdf files can be read easily with free software on either a PC or a Mac. Thirdly, .pdf conversion software is not terribly expensive and there are even free versions you can use.

One free, ad-free, basic converter is the create Adobe pdf online service directly from Adobe, the father of .pdf generators and readers.

Get ready to accept credit cards
By and large, your ebook buyers will want to pay by credit card. After all, the benefit of ebooks is that they are terribly easy to get. Just type in your credit card number and in a few moments you’re reading through a great book!

Paypal is one of a common payment processor that lets your visitors to purchse securely using their credit cards. You don’t Pay upfront fee to Paypal for using their services but they will charge you a small percentage every time you receive money.

Create a great sales letter for your book
The web page for your ebook should contain a sales letter that is immediately visible. In fact, your web page really doesn’t need to contain much else, unless you choose to use additional pages for other uses.

Here are the components of a great sales letter:

• A catchy headline.
• A list of amazing benefits for the reader. Tell visitors what problems your ebook solves or how it will improve their lives.
• Testimonials. Quotes from people who have read the book or from people who know you and are willing to write something great about you for your site.
• A guarantee.
• A link to a sample chapter.
• A link to purchase the ebook.
• The price. Going rates are $5.95 to $19.95.
• About four pages in length.
• A narrow page with wide margins for easy reading.
• Dark text on a white or light-colored background, for easy reading.

Tip: Get testimonials early in the game by offering your ebook free to those who will in exchange, give you a one or two sentence testimonial.

Upload your information to the web
You’ll want to upload all relevant ebook information onto your web page, including your ebook cover art, the ebook itself, a link to order and pay for your ebook, and your sales letter.

To upload from your computer to the World Wide Web, you’ll need an FTP program. Most web host services will provide you with the software required to do this and provide clear instructions. If your service doesn’t provide you with FTP help, you can purchase or use a free FTP program such as the one at www.ipswitch.com. Software that web designers tend to use generally comes with FTP capability.

It is common that first time sellers fail in their first auction. They can just try to set up another auction to sell their products again. But if they fail time and time again without knowing what went wrong, they seriously need to review and check their auctions to identify the possible causes of their ebay failure. Considering the huge number of sellers who run auctions in ebay, there are specific things you need to do, and specific things you should not do to increase your changes of ebay success.

There are a few reasons why ebay auctions fail:

Low product demand
The most common reason is that the product listed for sale in ebay is lack of demand. This problem can be overcome by doing the necessary research to determine what items sell well, and which items should be avoided. Researching on products demand can takes a great deal of time – but in the end, you will find that it is worth spending time on product research.

Incorrect pricing
Your product pricing can be another cause to your ebay failure. No matter what reserve price you set, your opening bid price should never be greater than $50. This is how you will attract potential buyers to place a bid on your auction. Many people come to ebay to search for great deal, if you set your opening bid too high, most people won’t even click the link to read the description for your item. Another pricing problem is lack of research. Before you set your reserve price, you must determine what the item is really worth, and the price similar items have sold for in past eBay auctions.

Poor product description
Another reason of ebay failure is Poorly written product description. Descriptions that contain grammar errors and misspelled words drive people away. Make sure that your description is written well and describe your product exactly. Also have you noticed that some ebay auctions have no product photos included? eBay visitors like to see how the items look like before buying.So auctions that have no product pictures will also keep people away from visiting the auction pages.

Shipping price too high
Moreover, high shipping charges will discourage people place bid on your auctions. Try to find the lowest shipping prices for your bidders. And to make things better, you may think about paying for the shipping fee yourself if it won’t cut into your profits too much. If possible, don’t charge handling fees as well.

Offer fast ‘customer service’ for all of your auctions, and ask your buyers to give you feedback. If the items that you sell are exactly you said in your auction, and you offer great customer service, you can expect wonderful feedbacks from buyers – and these feedbacks will strengthen your creditability and reliability that will help a great deal in your future auctions.

Two interesting programs that you can join and earn some extra cash. Here are they:

Howtodothings.com
This site lets you write articles to share your expertise with the world and make money for each article publishs on Howtodothings.com. Howtodothings.com rewards writers using the 50/50 AdSense revenue-sharing sytem where writers will earn 50% of the AdSense revenue generated by each ‘how to’ article published by them.

Blogkits.com
Blogkits can provide another source of income to your blog. It is a CPA advertising network that focuses on matching your blog content with the relevant contextual or banner ads. You’ll earn money whenever a sale is made from a Blogkits ad that appears on your blog.

One of the good things about Blogkit is that they have no conflict with Google AdSense rules. So you can use Blogkits and AdSense within the same blog page to earn more money online. Also Blogkits has a pay-per-review program where bloggers can join to write honest review of advertisers products and services; and get paid through a cost-per-click model – whenever a unique visitor is sent to the advertiser site from your blog review, you’ll make a small amount of click revenue.

No matter what product or service you choose for your affiliate marketing business, you need to give people information about it so that they can make a purchase decision. No one is going to buy a product without knowing how it works and what it will do for them.

Using graphic images and flashy headlines no longer satisfies the savvy Internet buyers. For those individuals who shop online regularly, they have long since come to understand the dynamics of the electronic marketplace. Promoting a product or service by virtual of a low price alone won’t work either, because the marketplace is global and the competition is such that some merchants will sell an item at an incredibly cheap price.

The truth of the matter is that it takes a combination of factors to find, retain and service customers. And the greatest challenge that everyone who is working online has to face is how to build trust in the hearts and minds of the people who need your products or services.

Focus on providing content needed by your targeted visitors
One of the approaches to build trust with your potential buyers is focus your attention on defining your niche on the Internet, and then work toward becoming the source of information that is relevant to all of the people in that niche. Just like dictionary.com, if people need to know the definition of a word, they are more likely to go back to Dictionary.com because they know they will find the information they are looking for there. By providing your targeted visitors with quality content they are looking for. You will attract your visitors come back to your affiliate websites and probably obtain some bona fide paying customers for your affiliate marketing products and services.

Establish trust in your product using newsletter
Newsletters and e-zines delivered by email is great method of building trust in your affiliate products and services. As a publisher, you send out newsletters to your subscriber in weekly, bi-weekly or monthly basis. In each issue of your newsletter, you get the chance to talk about your affiliate product or service in different ways highlighting the different uses or features of your product.

But the challenge is to first get the subscribers or website visitors and then to deliver informative content that is different every time. Once you begin to build a mailing list of subscribers, it is fairly easy to keep them.

Installing a subscription box on your affiliate site is definitely worthwhile. Try to customize the subscription box to make it very easy for visitors to sign up your newsletter.

In the process you are establishing a familiarity with your product or service and how it can help your visitors to accomplish their goals. Writing about your product or service does not have to be difficult; the best style of writing these types of articles is in a friendly, conversational tone. You are addressing a specific problem, giving a recommendation to the person that you feel confident will provide the solution for them.

Make yourself contactable
Tell people about yourself through a ‘Contact’ page. Remember that you have to take every opportunity to build trust with your visitors. Make yourself accessible and they will instantly feel more comfortable and more likely to click your affiliate links!

Keep on learning Internet marketing
Stay alert to the Internet technology changes, particularly the affiliate marketing and search engines. Take time and research the different incentive that you can use to persuade your visitors to click your affiliate links.

Review your affiliate marketing website design every six months. Incorporate new design elements on a regular basis, visitors like to see new things, and updating your site regularly will encourage them to come to your site more often.

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

AdSense Blog has posted a good news about Google AdSense program today. In the coming weeks, Google AdSense will be launching a new feature allowing publishers to manage their AdSense ad units inside their AdSense account.

With this new feature, you will be able to change your AdSense ad units (such as colors, channels and borders) that display on your site or blog within your AdSense account. This mean that you’ll no longer need to copy and paste your AdSense code to your pages every time you made changes to your AdSense setting (colors, channels and borders). All you need is few clicks of mouse inside your account and you’ll see your ads changes take place on your site or blog.

The new feature is created to help save your time and let you optimize your AdSense ads more easier. As mentioned in AdSense blog, the feature will be rolling out in phases in the next few weeks and another post will be updated at that time to explain how to use the feature.